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1 hour 30 minute DVD .
+ 46 page pocket reference

£27.00 including vat
£22.50 plus vat)
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Proven techniques that win you many more
sales appointments with decision makers

Discover how the world's leading sales people win new customers and rapidly build a pipeline of qualified prospects

The DVD includes case studies of cold calling strategies and the telephone approaches used by leading businesses in IT, technical, manufacturing, professional services and business to business markets.

    Key learning points
  •  Targeting strategies for higher appointment success
  •  How you get secretaries and other gatekeepers on your side
  •  Surviving a "We're not interested" knee-jerk rejection
  •  How you make decision makers want to find out more
  •  Step-by-step through everything you say during a cold call
  •  Three proven ways to turn-around common objections
  •  How you close for the appointment
  •  Left messages that get returned calls
  •  How to double or triple your pipeline of future customers

 


Is this cold calling approach right for your business?

Teaches a highly influential, referral-based cold call approach
This cold calling DVD course demonstrates how many of the world's top sales achievers win appointments with decision makers. It teaches a highly effective, referral based approach that creates immediate customer interest and engages decision makers in a positive discussion. It genuinely qualifies prospects within the first twenty seconds of a call - are they a real potential customer or not. You'll make positive, confident cold calls that increase your appointment rate with decision makers. You'll also find making a cold call far less stressful and you'll start to enjoy the many rewards cold calling brings.

Uses consultative, non-pressured cold call sales techniques
The calling techniques taught in this DVD are used by senior salespeople representing leading companies in financial, professional, services, IT, manufacturing and product sectors. The selling style is persuasive and consultative, designed to build a long term customer relationship.

Previous sales experience is not necessary for cold calling success
The techniques taught in this cold calling for appointments course do not depend on previous sales experience. Mike has taught these techniques to many thousands of people that run a small or start-up business, who have little or no previous sales experience. The techniques are soft, conversational and readily adopted by full-time sales staff as well as professionals and executives responsible for winning new accounts in both small and large firms..

Why it is essential to cold call for appointments
Cold calling is the most effective way to take loyal customers away from your competitors. In some markets, banking, insurance, business and IT services, and major account selling, it is the only viable way to break in.Consider the alternatives? Your competitors' satisfied customers are rarely interested in changing supplier. They don't read your adverts and bin your mail-shots. They delete your e-mail sales messages - unread. They walk past your trade stand and decline your hospitality. However, with the telephone approach taught in this DVD, decision makers do respond and consider what you say.

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