This cold calling DVD course
demonstrates how many of the world's top sales achievers
win appointments with decision makers. It teaches a powerful,
referral based approach that creates immediate customer
interest and engages decision makers in a positive discussion.
It genuinely qualifies prospects within the first twenty
seconds of a call - are they a real potential customer
or not.
The calling techniques taught
in this DVD are used by senior salespeople representing
leading companies in financial, professional, services,
IT, manufacturing and product sectors. The selling style
is consultative and non-pressured, designed to engage
decision makers and build a long term customer relationship.
The approach techniques taught
in this cold calling course are particularly effective
in winning your competitors' valued accounts. Your sales
team discover how to create approach strategies that encourage
decision makers to meet and engage in detailed discussion.
Why
effective cold calling is vital to a business
Cold calling is the only truly
effective way to take important customers away from your
competitors. In some markets, banking, insurance, business
and IT services, and major account selling, it is the
only way to break into valued accounts. Consider the alternatives?
Your competitors' happy customers are rarely interested
in changing supplier. They don't read your adverts and
bin your mail-shots. They delete your e-mail sales messages
- unread. They walk past your trade stand and decline
your hospitality. With the right telephone approach, however,
you can get to meet them.
Cold calling offers one important
advantage over all other methods of sales promotion. It
reaches and qualifies difficult to reach decision makers.
And the effect on your sales income can be almost immediate.
Your opening words, however, are critical and there is
a set of golden rules that you must follow to ensure success.
Mike and the course delegates demonstrate this with practical
examples; how you apply a relationship-building approach
to unlock appointments with decision makers in professional,
service and technology markets. What may surprise you
is that this proven approach is rarely taught to sales
professionals, let alone used by the majority.
The soft cold call approach taught
in this DVD video master class covers professional, financial,
services, manufacturing and technical markets and is readily
adopted by full-time sales staff as well as professionals
and executives responsible for winning new accounts in
both small and large firms. The techniques are soft, conversational
and easily learnt. Best of all, they work!
This cold call master class explores
highly effective call strategies and conversational techniques
that you can use with confidence, particularly on occasions
when pressure selling is not acceptable. The cold calling
techniques win the attention of guarded or resistant decision-makers
and turn many more into your loyal customers.
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