£27.00 (plus vat) (Full money back guarantee) 1hour 30 minute DVD that teaches proven, cold calling strategies and techniques. A 46 page pocket reference accompanies the DVD.

Discover how to win new customers and build a growing pipeline of qualified prospects. The businesses featured in the DVD video sell IT, professional, business and financial services, manufacturing, technology and office products. What the DVD video covers  Target for double the appointment success  Get past a secretary or gate keeper  How to survive an initial knee-jerk rejections  How to capture the interest of decision makers  Step-by-step through an effective cold call  How you turn around common objections  How you soft-close for the appointment  Voicemail message that gets returned  Double your pipeline of future customers The 9 lessons with screen shots DVD Preview Sample the Pocket Manual pages (pdf)

Powerful referral based approach
This cold calling DVD course demonstrates how top sales achievers win appointments with decision makers. They use a powerful referral based approach that creates immediate interest and engages decision makers in a positive discusion. They also qualify a prospect within the first twenty seconds of a call.

Professional, non-pressure selling techniques
The calling techniques taught in this DVD are used by top salespeople representing blue-chip companies in financial, professional, services, IT, manufacturing and product sectors. The selling style is non-pressured, designed to build a long term customer relationship.

Previous cold calling experience is not required to succeed
If you are new to sales then this training will give you immediate success in your prospecting for new customers and clients. The concepts are easy to absorbe and apply, and the step-by-step cold call detail means that you can secure appointments the very next day.

• Make a first-time call to get a meeting with decisiion makers 
• Win more new customers and accounts
•  Capture your competitor's high value accounts
•  Break into new markets sectors

Cold call to win your competitors valued customers
This cold call master class teaches highly effective telephone cold calling strategies and techniques that win appointments with hard to meet decision makers. You discover how to turn your competitors valued accounts into your own loyal, prized customers.

Enjoy greater success from cold calling
The master class is a comprehensive lesson in cold calling prospective customers. You'll make positive, confident cold calls that increase your appointment rate with decision makers. You'll find making a cold call far less stressful and you'll start to enjoy the many rewards cold calling brings.

• 1 Hour 30min Cold call DVD
• 50 Page Pocket Manual

£27.00

Summary of key outcomes from watching and learning
•  You learn how to win appointments with your competitors’ loyal customers.


•  You uncover how to cold call and win quality, first-time customers and new-adopters.


•  It’s a proven approach that starts a positive relationship with the decision makers.


•  It’s a soft, non-pressure, consultative approach that prospects appreciate.


•  It reduces your fear and dislike of cold calling. You’ll cold call more often.
  
•  Your builds a substantial future prospect list (pipeline) with a high conversion rate

Why it is essential to cold call for appointments
Cold calling is the most effective way to take loyal customers away from your competitors. In some markets, banking, insurance, business and IT services, and major account selling, it is the only viable way to break in. Consider the alternatives?
Your competitors' satisfied customers are rarely interested in changing supplier. They have no reason to read your adverts or mail-shots - they bin them. They delete your e-mail sales messages - unread. They walk past your trade stand and decline your invitations and hospitality. They dismiss your telephone cold calls - if you don't use the right approach.

YES, you can get through to and speak to senior decision makers
Cold calling offers one important advantage over all other methods of sales promotion. It reaches and qualifies difficult to reach decision makers. And the effect on your sales income can be almost immediate.
Your opening words, however, are critical and there is a set of golden rules that you must follow to ensure success. Mike and the course delegates demonstrate this with practical examples; how you apply a relationship-building approach to unlock appointments with sophisticated decision makers in professional, service and technology markets. What may surprise you is that this proven approach is rarely taught to sales professionals, let alone used by the majority.

Cold call appointment setting for everyone in business - not just salespeople
The soft cold call approach taught in this DVD master class covers professional, financial, services, manufacturing and technical markets and is readily adopted by full-time sales staff as well as professionals and executives responsible for winning new accounts in both small and large firms. The techniques are soft, conversational and easily learnt. Best of all, they work!

What's unique about this DVD programme?
This cold call master class explores highly effective call strategies and conversational techniques that you can use with confidence, particularly on occations when pressure selling is not acceptable. The cold calling techniques win the attention of guarded or resistant decision-makers and turn many more into your loyal customers.