Topics taught in the master class

•  Three proven ways to turn your customer contacts into additional sales.
•  Information that is essential for additional selling - how you get it and use it.
•  Turn your office and support staff into valuable sales lead contributors.
•  How to cultivate decision makers, to unlock additional sales and income growth.
•  'Cross Sell' - three ways to squeeze additional income from every customer.
•  'Up Sell' - Encourage customers to upgrade or buy the higher priced options.
•  How you unlock £££££s of additional sales from your customer data, at low cost.
•  Work smarter, not harder - how the Pareto rule maximises return on your effort.
•  Keep customers committed and stop competitors stealing your income

Less than 60% of the available business
Research confirms that many companies wins less than half of their customers' potential business simply because they don't' look for more. Even the best performing account managers and salespeople rarely average more that 60%! Many never know just how much easy business they're missing because they don't try these proven, no pressure sales activities.
During this fast paced seminar you learn how to free up the massive sales locked away in your existing customer base. You explore the strategies, tactics and skills that top account managers and sales performers use to collect up, yes collect up, additional business for very little effort - and definitely with no door banging and cold calling pressure.

How this master class will benefit your business
It's so easy to overlook chances to add sales. We don't always maintain contact with the real decision makers and miss golden sales chances. Orders that should be yours slip away to competitors. We also have likes and dislikes for the products we sell. The selling strategies and tactics you learn in this seminar make sure you maximise sales to your customer base.

Squeeze £££££s from your customer records
You don't need a sophisticated CRM (Customer Relations Management) system to make your customer information works harder for you. This seminar shows you six proven ways that your existing customer records can generate ongoing, additional sales. You find how to link your records to low-cost initiatives that 'up-sell' and 'cross-sell' at every contact point - encouraging your customers to buy more, and to buy from you and not from your competitors.

Comprehensive delegate manual
If it all seems like hard work, don't worry, it isn't. Many of the initiatives are quick and easy to implement. You get a detailed, easy to follow manual so you don't need to memorise or scribble rushed notes during the seminar. And the manual helps you to choose the activities that suit your business best. Start with one or two sales winning initiatives and add more later, as time and resources permit.

Some examples of how the '21 ways' have been used to boost sales.