If you are writing a proposal or quotation, or responding to a tender request, you are probably selling something of value to an important customer. Research, however, shows that most customer proposals simply detail an offer, a list of features and benefits, and information about the credibility of the supplier. When all competing suppliers take this same approach it's the established provider, or best all round offer, that usually wins.

This master class gives you a way to put your proposal at the top of the short list - to win against strong competitors; to dislodge established suppliers.

‘I applied your quotation and proposal writing techniques to secure Eynsham Hall a leading Formula One Team's 2006 Championship Celebration Dinner, a major motor industry event for 1,000 guests. Mike's 'outcome' linked approach helped me win against seven competing venues, including a prestigious front runner.’
Amanda Baker, Sales Manager, Eynsham Hall, Witney, Oxfordshire

Topics discussed in the seminar

You learn how prospects judge alternative offers. What motivates different people to buy. How you identify 'hot buttons' that win-over bosses, specialists and others who separately evaluate your proposals. And most important of all, you learn how to convince the most senior decision-maker to buy from you.

There are other essential things you learn. A document structure to help your readers find relevant information quickly. How to set out an offer so that prospects knows precisely what they get for their money. In fact, during this packed day, you learn the essential techniques that win you more customers and orders from proposals, quotations and tender responses.