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How you double your sales from brochures, adverts,
direct mail and web pages

A half-day open master class

Whether you use an agency or create your own promotions material, this one day master class takes you step-by-step through the thought process, the writing styles, design techniques and the tricks of the trade that attract quality sales inquiries and win you more orders.

This master class is designed for all those who create their own promotions materials in-house as well as for directors, partners, managers and executives who brief advertising agencies.

Search for a location in the right hand menu. Please call the event organiser direct.

For in-company presentations call:
Mike Kingston on: 01788 823496 or email: mike@openpage.co.uk

Open seminars from £95 plus vat per person.
In-company from £950 plus vat

You get answers to all of these important questions…

  • Brochures - What makes a headline sell? Where should your headline go? Short or long copy- which sells the most? How important is the layout and what typefaces work best?
  • Direct Mail - Which mail lists gain you the highest response?
    What is the best page format? What pictures or diagrams should you use? Does an enclosed letter increase response?
  • Advertisements - Which magazines and newspapers get the best response? How do you make your ad stand out from the crowd? Which page locations work best- and which fail? How often should you repeat an advertisement?
  • Exhibitions - How do you draw twice as many visitors to your stand and then turn those visitors into customers? How do you make your stand 15% larger without paying any extra?
  • Web Pages - How do you get more visitors to your site? What encourages them to browse longer and then respond?
  • Press Releases - What are the tricks of the trade that get your press releases into print more often? What do editors look for? How do you structure your copy for best results

In this valuable and impactful seminar you will learn how to make your customer respond in all the right ways. Put simply; you’ll will come away from the seminar with the knowledge and a valuable workbook to enable you to make people buy a lot more from you a lot more often.

Some key learning areas

  • Ways to make your headlines and copy sell far more
  • Fonts; why Times Roman and Arial can kill your sales
  • How to spend less time, win a far higher response and sell more
  • Which direct mailers sell most, which fail, and the reasons why
  • Eye-catching design and layout- and the research behind it
  • Short or long copy- which works best? Surprise research findings
  • Press and magazines- which gain the highest response? The acid test
  • Design web pages that capture interest and entice visitors to buy
  • Exhibition stands, how you make more prospects walk in and enquire

Why one advertisement, brochure or mailer is far more successful than another

What are the secrets that help you double - or even triple - your sales from adverts and direct mail? In fact, the secrets aren’t secret any more. In-depth research conducted by Gallup & Robinson, Readex and other leading researchers, has identified six key factors which make some adverts succeed and others fail.

Researchers examined customer reaction to advertising produced by many of the world’s largest agencies, for many of the world’s leading companies. They found that many adverts failed to stimulate positive customer response. An alarming number of adverts actually put the customer off buying altogether. Only a rare few achieved an optimum level of sales.

The researchers identified 6 positive ways to increase customer response. These, and 56 other valuable hints and tips, are discussed in the master class manual. Follow the comprehensive checklists in designing your adverts, brochures and direct mail and you virtually guarantee significant increases in both inquiries and sales.

Is this master class for you?

Do you write your own copy?
The master class gives you a proven approach to Copywriting and design which you can apply, with certain success, to all your promotional work. How to get your customers‘on the hook’. How to ‘reel them in’. How to make them respond. How to attract the most profitable customers and avoid those who only want the lowest price.

Do you use an agency?
Research confirms that most agencies get one or more important aspects of copy or design wrong. However, it’s you who lose the valuable sales income and profit . . . it’s you who waste thousands of pounds in promotional spend, not the agency. The master class gives you the knowledge and skills to judge and direct your agencies work with confidence.

What delegates say about the master class

“When we applied the master class principles to the new brochure for our DTI events, bookings increased a staggering 260% over the previous year.”
Dr. Colin Mynott, MD. Training for Industry & Commerce Services Ltd.

“Professional. Been on Mike's master classes before, that’s why I booked again.”
John Todd, MD. TFC Group

“One small change to the layout of our standard recruitment advert increased response by 300%. We were amazed.”
Alastair Wood, Match Recruitment Services

“Absolutely excellent. I couldn’t sleep for thinking about it.”
Faith Cowell, Director. Regency Marquees.
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