Seminar overview

With the right marketing strategies every business can expand and grow profitably.
In almost every area of business today, an ever increasing number of suppliers, products and services chase smaller, more demanding customer niches. Some businesses are good at expanding into new activities and markets. They learn quickly and win. Many more, however, fail to grow as planned. For some, diversification or expansion actually damages the business.

Seminar topics

Become the market leader
Why does one business lead while others follow? Why is it easier for a smaller business to dominate a market niche? What are the organisational characteristics that take a business to market leadership?

Generate higher profit growth
Why do most expansion strategies kill profit? Why is your choice of customer critical to higher profitability? Which business and marketing strategies attract and hold the most profitable customers in a market or niche? How do market leaders, with higher costs, make higher net profit?

Exploit competitor's failings
How do you exploit your competitor's failings and win their prize customers? How do you offer more than your competitors without incurring extra costs?

Is this seminar for me?

You already run a successful business and you need to expand through market or product/service diverisfication.
The key to success, however, is to win and hold the largest share of profitable customers in your target market place.To achieve this you must excel in three areas; product or service management, customer communication and your ability to identify, reach and serve profitable accounts. This seminar explores the strategies that integrate all three into an effective market plan.

What delegates say about this seminar

“The marketing seminar completely changed our thinking. We've doubled our turnover, doubled our profit and doubled the designers we employ. Today, we regularly win large contracts that we wouldn't have even quoted a year ago.”
Steven May-Russell, MD. Smallfry Industrial Design

“The marketing seminar was of immense value. In the year after we attended, we more than doubled our target sales - and that was in a particularly difficult year for our industry.”
Stephen Keyes, MD. The Marquee Company